Title: Zucked Pdf Waking Up to the Facebook Catastrophe
If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
zucked Good points by a liberal author from a liberal perspective. Most political mentions were liberal, but then he would say that they were the only ones who cared. Exposes a problem we all have to acknowledge .Must read insights for saving world democracy while pushing back on invasive monopolies Brilliant narrative from a heavy-weight tech insider on how internet platforms, notably Facebook, have productized users' data for their own monetary gain with little or no regard to the social responsibility they owe society, and the resulting devastation it's causing. As someone who has spent a career in Silicon Valley, I agree with Roger's premise that we need to get back to technology that empowers people, or as he quotes Steve Jobs, "bicycles for the mind", while acknowledging that tech products are strategic, and that companies have an obligation to eliminate undesirable side effects BEFORE shipping.“Running afoul of the law of unintended consequences” I bought this when my own curiosity was spawned after watching an interview with Roger McNamee. His going back decades to early Silicon Valley and beyond, a time with which I was personally quite familiar, I found McNamee gained credibility with me. He introduces Facebook as a betterment for the world, grown out of Zuckerman’s genius and own idealism “From its earliest days, Facebook was a company of people with good intentions … focused on attracting the largest possible audience, not on monetization ... and sharing with friends.” McNamee shows that this was true until, as he himself was surprised by Facebook moving into uncharted territory—let’s say a different Business Model from where it began—now employing “persuasive techniques” employed by networks and advertisers, dependent on the harvesting of data, of personal information, easily available to them on Android phones, etc. and using these as many others have done as legitimate business tools, while “running afoul of the law of unintended consequences” and ushering a host of unintended and “undesirable behaviors.” Maybe all hard for Zuckerman to initially accept, but something he now owned, something the world is paying for, something that needs to be corrected.
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